Ask a question. One of the first of my Man-Crisps campaign. “McCoy’s are unashamedly for men.” says the brand director (who is A WOMAN), “We want to celebrate all that’s great about them, by giving them a crisp they deserve and can share with their mates when they’re enjoying being blokey.” Rather than go directly into what brands are available and how to contact folks, you get a night at an English pub – complete with a door, darts, and a sexy bartender. when we were young whippersnappers and there are few variety of crisp which we favour more than this brand which is billed as being “man-chips” but, truth be told, the packaging does / did little to reflect the awesomeness of the crisp held … Add to Basket. Their website is worth a look. We gave McCoy's Crisps a manly makeover to align the packaging more with their brand message "MAN CRISPS". Say adiós to the boring, bland and broken, there’s a new shape of tortilla snack in town! CURRENCY CONVERTER. He included some examples in the 2000s ad playbook, which included the Yorkie chocolate bars “not for girls” campaign, crisp company McCoys flogging “MAN CRISPS… The challenge was to differentiate McCoy's from other brands, and do so in a uniquely manly way. Image for illustration purposes only. £21.80. Our first born. On their packets of crisps they state that their crisps are "man crisps" which is sexist, they're for woman too. It’s our maiden creation. It's a joke. McCoy's potato chips have long been marketed as "man chips", but they've never looked or felt particularly manly. The big idea wasn't in the graphics, but in the actual structure of the packaging. We set out to change that with a packaging redesign. Yor. Nobody cares that the packaging says man crisps, it's not like it's an enforced rule. McCoy’s, the ultimate man crisps, is being supported by a heavyweight summer campaign of advertising and promotional activity to drive sales for retailers. Sign up. More man crisps from McCoy’s. I think it’s fair to say that we pretty much grew up eating nothing but McCoy’s during the formative years of The Coolector i.e. Log in. But be relieved, I won’t rant on about the terrible branding this time, as I covered that in my McCoy’s Salted review. Make social videos in an instant: use custom templates to tell the right story for your business. £2.80. ... Women just buy and eat McCoy's crisps if they want to. View range Ridged The ridged crisp is a beautiful thing. Image for illustration purposes only. McCoy’s. Why haven't they removed this message? McCoys Meaty Variety Crisps 6 Pack . By turning the pack on its side, we've maintained the same dimensions, but allow even big, chunky builder hands to fit inside with ease. With a site subtitle of “Man Crisps,” I believe McCoy’s Crisps are a UK-based brand catering to men. The latest Real McCoy’s branding wheeze is “MAN CRISPS”. Create. Add to Basket. CURRENCY CONVERTER. McCoys Classic Variety Crisps 6 Pack . View range Muchos. McCoy's Fire Pit, forged from fire to ignite your desire!